Our ambition is to create a truly one of a kind luxury tourism destination that sets new standards in sustainability. It is why, in April 2019, we launched the Brains for Brine Challenge, challenging academics, scientists, engineers and the water industry to come up with innovative new solutions to manage the disposal of brine as a waste product of water desalination – a long-standing environmental challenge facing the scientific community.
In November 2019, we were pleased to announce the three winners of the Brains for Brine Challenge at an Aquatech event during Amsterdam International Water, with each winning entry receiving a prize of $10,000 to fund their research.
Marine Spatial Planning
In partnership with King Abdullah University of Science and Technology (KAUST), we developed a ground-breaking marine spatial planning simulation – utilizing software specially developed in the Kingdom – to assess developmental impact and enhance biodiversity.
The destination will be underpinned by an extensive smart digital destination management system supporting a range of seamless, highly personalized products and services designed to appeal to luxury travelers.